Text A - A Legal & General advertisement
Text B - Dorset Chocolate Mousse Cake Recipe
Text C - An Extract from Mr Bump Loses His Memory
Texts A, B and C use graphology features in their varying forms to convey their different purposes of persuasion, advising or entertaining and although they may not necessary to the text, they are in fact crucial.
Interestingly, the Legal & General Advertisement uses an image of a theatre which links to where the advert appeared which was a theatre programme. The primary audience could possibly be people who frequently go to the theatre, possibly those who are older and who have more money to spend and then invest. Legal & General have chosen this type of audience because they would have the money to spend so the company would gain more revenue and by using the image of the theatre they are showing that Legal & General are interested in their interests and makes the audience feel like this is a good company to invest in because of the belief that they have the same interests.
Contrastingly, the Recipe uses the an image of the final product to show the audience what the final product should look like if the recipe was followed correctly.
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